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PiNK GOLDFiSH:

Defy Normal, Exploit Imperfection and Captivate Your Customers

How do you become one of the few organizations or individuals that become extraordinary? It is crucial to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 400 case studies, Pink Goldfish provides an unconventional eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

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206

Pages

3

Sections

1000+

Sales

Ready to Stand Out in a Sea of Sameness?

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Ideal Audience

Marketing Professionals, Business Executives, Entrepreneurs
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Learning Objectives

  • Clarify organizational strengths and weaknesses
  • Capture consumers’ attention
  • Improve customer retention
  • Maximize differentiation
  • Increase word of mouth advocacy
  • Enhance customer loyalty
Daniel Pink

"Don’t hide the weird and the wacky parts of your organization."

Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book… Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.

Daniel Pink
Author of WHEN and DRIVE

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Pink Goldfish is broken into three main sections:

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Section I outlines the “Why”

It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We’ll show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where we’ll share the symbolism of the goldfish and the reasoning behind the color pink.

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Section II showcases the “What”

We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.

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Section III explains the “How”

Here we share the process of finding your own pink goldfish. We delve into the four A’s. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation.
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Media Features

Pink Goldfish 2.0 got named as “One of the Best” Marketing Books.

Dorie Clark

"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. "

Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers.

Dorie Clark
Author of Reinventing You and Stand Out, and Adjunct Professor, Duke University Fuqua School of Business

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What People Are Saying?

Daniel Pink

Don’t hide the weird and the wacky parts of your organization.

Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book… Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.

Daniel Pink
Author of WHEN and DRIVE

jay baer

Packed with incredible examples.

This book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!

Jay Baer
Author of Hug Your Haters and Talk Triggers

Dorie Clark

Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out.

Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers.

Dorie Clark
Author of Reinventing You and Stand Out, and Adjunct Professor, Duke University Fuqua School of Business

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About the Authors

david-rendall

David Rendall, CSP

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, United Health Group, FannieMae, and State Farm. Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities. In between presentations, David competes in ultramarathons and Ironman triathlons.

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Stan Phelps, CSP

Stan Phelps is a masterful storyteller who quickly connects with audiences. Over the last 10 years, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, UPS, and more. He is a Forbes Contributor, TEDx Speaker, IBM Futurist, and best-selling author of the 10-book Goldfish Series that begins with Purple Goldfish 2.0 – 10 Ways to Attract Raving Customers. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

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